Amovai Immigration Services is a registered Immigration consultancy from Ontario, Canada, primarily targeting Canada Aspirants from South Asia (India, Nepal, Bangladesh, Sri Lanka, Thailand, Philippines)
Client’s Requirement was to create an identity that is memorable and connects with Canadian immigration universally.
The name “AMOVAI” is a made-up word. It was difficult to come up with a logo mark that was related to Canadian immigration. Since the common symbols and ideas associated with Canada were unfamiliar to the audience in South Asia. We began by compiling a list of icons, images, words, and concepts that are closely associated with Canada.
A maple leaf, as an abstraction of a flight, and a globe representing a global perspective was among the concepts shortlisted. We tried out various styles and variations. We settled on a logo that replaced the “o” in Amovai with a globe after three rounds of iterations, Furthermore, the continent map was placed on the globe. We chose red and white which resembles the Canadian flag. A maple leaf was also added to the dot on top of the letter “i.” All of these elements were combined to create a logo that is distinctive while also embracing the Canadian identity.,