The unskilled ink is a blog website of a literature and art enthusiast who loves to express her thoughts, to interact with the outside world.
The client’s requirement was to create a brand identity that is easily recognizable and elegant at the same time. Website was intended to create blog posts and online store, Instagram to be used to share the jounaling videos and art works.
The name the unskilled ink was shared by the client. The idea behind the name is to motivate people and promote mental wellness through journaling and artwork. The name was tweaked to Tuink for art supplies store, meaning “to ink”.
Workflow began with drawing concepts for the logo. The founden pen design inspiration was used to create the logo. The ink splash was used in the character “I” and at the end of the ink to give depth and proportion. The character corners were rounded to give an elegant look to the logo, to connect with the brand emotion.
Tuink, evolved from the unskilled ink, the founder pen design was integrated to give a feminine touch to the design.
What is Journal writing ?
Were you one of the many teenagers who kept a diary when you were a kid? It’s likely that more females than males engaged in this activity. According to research, it is something that all of us can benefit from as adults. It’s called a journal instead of a diary, and writing one in a specific way can be therapeutic as well as a way to change one’s life story or narrative.